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What you put on the end of your fishing line will have a big impact on the success of your fishing endeavor. When it comes to bait and lures, there are hundreds of potential options to choose from. Over the years, we have experimented with various popular fishing lures to find what works and what doesn’t. However, there is no perfect bait or lure that works every time for any particular situation. Part of what makes the fishing experience so enjoyable is adapting your tactics in order to overcome a challenge. As you get started, you will discover some of the most popular types of bait and lures on our site. Of course, another great way to learn what types of bait and fishing techniques work best is by experience and trial and error. We offer a wide selection of different lures to give our customers many options to retrieve that perfect catch!